The incorporation
In Valdagno, on the premises of the Marzotto wool mill, the joint-stock company ‘Il Magazzino della Lana’ is incorporated.
COMING SOON · FIRST DROP
POP by CHOICE.
Italian by HERITAGE.
Genderless knitwear in pure Italian wool, 100% Made in Italy.
Authentic value, a transparent supply chain, contemporary heritage.
LIMITED PRODUCTION · ACCESSIBLE BY CHOICE
01 / WHY MDL EXISTS
There is another way.
MDL was created to prove that it is possible to make a garment from pure Italian wool, craft it entirely in Italy and offer it at an accessible price that reflects its true value. We do not relocate production or drive down compensation for those who make it: we change the model, produce less and shorten the distance between those who make and those who wear.
It also comes from a love of textiles and Italian wool: a material connected to our land, to the people who collect it and to the skills that transform it. MDL places it at the heart of a contemporary, transparent and accessible project, made entirely in Italy.
02 / LIMITED, NOT ELITE
Exclusive
is more than
Luxury.
To us, exclusive does not mean unattainable. It means producing less, choosing better and knowing every step.
Limited drops, pure Italian wool and every processing stage carried out in Italy, at prices designed to remain accessible. Because true value should not be hidden behind luxury: it should be seen, understood and worn.
LIMITED DROPS100% ITALIAN WOOLHONEST PRICE
03 / VALDAGNO, 1931—1932
A true story. Not an exercise in nostalgia.
Magazzino della Lana reclaims a social, industrial and cultural memory inextricably bound to Valdagno. Not to celebrate the past, but to bring a heritage built on work, expertise and identity into the present.
The registration
The company is registered with the Vicenza Chamber of Commerce as a retailer of wool yarns and fabrics.
Reinterpreted today
That wool culture returns in a contemporary form: genderless, traceable and accessible.
04 / VALUE, MADE VISIBLE
Value is not declared.
It is made visible.
Through QR codes, RFID and a transparent supply chain, MDL reveals what too often remains hidden. Not to impress, but to provide tangible proof of the origin, the processing stages and the real value of our garments.
For MDL, transparency is not a decorative slogan; it is a working principle. Opening up the supply chain gives customers the tools to understand what they buy and recognise quality where it truly exists.
ORIGIN×CRAFT×TRACEABILITY×VALUE
05 / OPEN SUPPLY CHAIN
Every step
has a name.
To us, ‘Made in Italy’ is not a catch-all label. It is a recognisable network of people, places, knowledge and expertise, from fleece to finished garment.
Russo Fedele S.n.c.
Lucera · Foggia
Supplying the Italian wool at the origin of the MDL supply chain.
PURAE™
Filiera italiana
Identity, traceability and added value for Italian wool.
Pettinatura di Verrone
Verrone · Biella
Scouring and combing: from raw wool to wool top.
Tintoria Ferraris
Gaglianico · Biella
Finishing and easy-care treatments.
Filatura ARA
Camburzano · Biella
Small batches of worsted yarn for knitwear.
Tintoria Mancini
Sandigliano · Biella
Dyeing natural fibres in loose fibre, top and hank form.
Artemaglia Fashion
Vicenza
Development, prototyping and production of MDL garments.
The specific supply chain and processing stages behind each garment will be accessible through the QR code for its drop. Transparency only matters when it can be verified.
06 / FIRST DROP
ONLINE SHOP · COMING SOON
The first drop
is taking shape.
A focused collection of genderless knitwear in pure Italian wool. Few styles, limited production and prices deliberately kept accessible.
JOIN EARLY ACCESSPURE ITALIAN WOOL
A recognisable raw material, an open supply chain.
LIMITED PRODUCTION
Fewer garments, no overproduction.
ACCESSIBLE BY CHOICE
The value of wool, without paying a premium for the label.
07 / SHOP
SHOPIFY · COMING SOON
The MDL shop
is coming.
The shop will be connected to Shopify. Products, availability, cart, payments and orders will be managed by the e-commerce platform.
SHOP COMING SOON
EARLY ACCESS / FIRST DROP
The first MDL drop
is coming.
Sign up for subscriber-only updates, early access, exclusive benefits and a first look at the first Magazzino della Lana drop.
No noise, no empty promises: just Italian wool, a visible supply chain and a new way of understanding value.